Branding for a fresh, vibrant, and authentic hangout in Cedarburg Wisconsin — a place to indulge in playful cocktails, live music, and locally sourced goods. 

This branding process took place before the build-out of the interiors. It has been a blast to see the brand come to life in the physical space.  

Deliverables: brand mission • brand values • audience segments • logo design • color palette • typography style • geometric design elements