I worked with the Hometown Hero marketing team to develop a campaign design system using their existing brand elements in novel ways to evoke a festive spirit. I worked with their brand manager and web developer to design and structure the landing page in an engaging and functional way for mobile and desktop. The creative concepts created for this page set the tone for social posts, digital ads and promotions within their email newsletter.

Deliverables: campaign design • landing page layout • sub-page banners